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03 Curlture
2024
Date of completion:
Dec 2024
Branding
package design
ui/ux design
Programs used:
★ Adobe Illustrator
★ Adobe Photoshop
★ Adobe After Effects
★ Adobe Lightroom
★ Figma
Curlture is a curly hair product subscription service curated by the consumer by taking an online survey to describe their curly hair needs. This product aims to empower those with little to no confidence in styling their ethnic hair.
Apart, from many other brands in the market, Curlture takes the time to get to know your hair needs by providing a survey to fill out when curating the right products for you. Combing through every curl type from waves to z-shaped coils, we've got every product formulated specifically for your hair needs.
Deliverables include:
↳ Logo & branding system
↳ Hair product packaging
↳Box packaging
↳Website
↳Photography
website & haircare quiz
When navigating the website, you will see a button prompting you to take a quiz designed to ask questions about your personal hair texture and haircare needs. The quiz will guide you through a series of questions about your hair type, concerns, and routine. After completing the quiz, a curated selection of products—recommended by our curly hair specialists—will be added to your cart, ready for purchase!
Following quiz completion, users are presented with a curated set of products that are automatically added to their shopping cart. This not only shortens the decision-making process but also increases the likelihood of conversion by minimizing friction.
Upon entering the site, users encounter a prominently positioned call-to-action inviting them to take a brief haircare quiz. This quiz functions as an onboarding tool, guiding users through a sequence of questions related to their hair texture, care routines, and specific concerns. The design prioritizes simplicity and accessibility, using clean UI components and progressive disclosure to reduce cognitive load.
